RELATIONAL MECHANISMS IN INNOVATION CO-CREATION

Innovation Co-Creation in a Virtual World

The emergence of web-based technologies has radically influenced the ways in which individuals around the world communicate, represent themselves, share ideas, and otherwise interact with one another (Ward and Sonneborn, 2009; Rogers, 2003). In particular, these technologies allow people to communicate directly with one another and to share and shape their own experiences; as a result, customer...

Co-creation and Co-innovation in a Collaborative Networked Environment

Leveraged by the advances in communication and information Technologies, producers and consumers are developing a new behavior. Together with the new emerging collaborative manifestations this behavior may directly impact the way products are developed. This powerful combination indicates that consumers will be involved in a very early stage in product development processes supporting even more...

Innovation Activities by Co-creation Process

The conventional value delivery business is based on a relationship between a manufacturer and a customer, or service provider and service receiver. As a break from that framework, Fujitsu has focused attention on co-creation processes, in which sharing of social values and new discoveries and recognitions are incorporated into development for innovation that creates new possibilities of utiliz...

Value Co-creation & Co-Innovation: Linking Networked Organisations & Customer Communities

Strategic networks such as Collaborative Networked Organisations (CNOs) and Virtual Customer Communities (VCCs) show a high potential as drivers of value co-creation and collaborative innovation in today’s Networking Era. Both look at the network structures as a source of jointly value creation and open innovation through access to new skills, knowledge, markets and technologies by sharing risk...

Customer co-creation in service innovation: a matter of communication?